Idea Napkin No. 2

1. I am very organized and have a sales oriented mindset. I am good at connecting with adults, especially parents. I think I can use this skill to my advantage because it will mostly be parents paying for my service. I have experience with team building, scheduling, sports training, and accounting that I think will be useful. I see this business as a venture to make some money on the side while working with my friends and helping shape young kids lives. I love sports and think this is a good way to stay involved.

2. I am offering my customers a chance to work with current D1 athletes in their respective sports in order to improve their game. Since I am friends with many of these athletes and they are looking for ways to earn money with a flexible schedule, it won't be hard to get them on board. In fact, I have talked about this with several of them and they are already interested. Most kids want to be successful on the playing field and many even aspire for scholarships. I am offering a chance to work with athletes who are at the top of their game and have received exceptional coaching. While there are camps and clinics that offer this opportunity, I have not been able to find a business that provides a similar experience in a small group or one on one setting weekly.

3. This service is being offered to well-off athletes in South Jersey who are looking to improve their skills. I am offering it in this general area because it is where most of my trainers are located and I know the area well. Also, there is a high concentration of wealthy families in this area that would have the resources to pay. I'd charge about $25-30 an hour and pay the trainers $20 an hour. I'd also offer discounts for groups.  Ages may vary but I am marketing towards kids from age 10-17. A common factor among all my potential customers is the drive to improve and gain an edge as well as the money to pay for this service.

4. Customers will actually pay me for this service because of the competitive nature of youth sports. Kids are looking for any way to gain an advantage over their competition and I believe this is an opportunity that will stand out in their minds. Lots of parents with children in youth and high school sports have an eye towards potential scholarships and are willing to spend money now to save a fortune down the road.

5. What I have that no one else has is simple: talented, young athletes with great coaching who have ample time on their hands to train others in the summer. Gaining cooperation from these athletes will be easy because no other job will pay them nearly as well while also allowing them to create their own schedule. Not many training companies can offer not only athletes who are talented and know what they are doing, but also coaching points from several of the top coaches in the country. Also, the relative youth of the trainers will make it easier to relate to the young athletes and give them up to date advice on recruiting.

I believe these elements fit together quite well. I have ample demand, a large supply of athletes looking to make money and train as well as low overhead costs. My role would be marketing and scheduling, two things I have experience with from another business venture. My only concern about a weak point in this plan would be having to initially map out the schedules of those athletes who are interested and then figuring out when they would be available to train. I'd need to have several athletes working every day for a decent range of time as well. This could be tough to schedule but I'm confident that there would be enough interest among potential trainers to satisfy all demand.

Feedback Memo:
1. How will you make a profit? I incorporated this feedback in part 3. I've had this price scale in mind but had yet to be prompted to share it. 
2. Will there be a high cost to get D1 athletes to train? No, these athletes are just college kids looking to make money in the summer. $20 an hour is more than double the minimum wage and would motivate these players to train rather than work another job. This is mentioned in part 2 and 3 as well. 
3. Will this only be affordable for the wealthy? Yes and no. While the area I am targeting is very wealthy, $25-30 for an hour of training is the price you will find anywhere in my area. I believe middle and lower class families who decide to allocate some of their funds to training will find this service relatively affordable. My pricing is included in part 3. 
4. Why Philly/South Jersey? This is where I and most of my athlete friends are from. There is a high concentration of wealthy people in this area that are looking for training so this is the ideal spot for this business both because of convenience and opportunity. This too is included in part 3. 
5. Cooperation of athletes may be an issue. I address the availability of athletes issue in my final paragraph. The issue, of course is making sure these busy athletes can dedicate the time necessary to make this business successful. The early talks I've had with them make it seem possible, but I will need to spend a lot of time reaching out to athletes playing different sports at different levels to be sure of this.